Cookie (COOKIE): Transforming Web3 Marketing With AI
Traditional Web 2.0 marketing has a problem, or actually quite a few of them. For starters, it's hard to correctly attribute the most effective sources of quality customers for campaigns run by businesses online. Transparent and effective measurement of campaign efficiency by specific sources is often a struggle for marketing analytics departments. In addition, influencer marketing efforts are hamstrung by the difficulty of identifying the correct key opinion leaders (KOL) and rewarding them based on genuine contribution rather than follower counts or other superficial statistics. Finally, many marketing campaigns prove ineffective as they target low-quality users, many of whom are bots, dormant accounts or mercenary users disinterested in long-term genuine participation.
Cookie3 is a decentralized platform that aims to solve these and many other problems associated with traditional marketing by creating a user-owned, transparent, accountable and analytically driven web3 solution. With its decentralized and AI-driven technologies, the platform introduces a new paradigm in web3 marketing, which it calls MarketingFi (Marketing Finance).
Key Takeaways:
Cookie3 is an AI-driven MarketingFi platform that offers data-driven solutions in three key areas — marketing analytics, matchmaking between brands and influencers, and identifying high-quality web3 users.
The Cookie3 platform is governed by the Cookie DAO, a decentralized organization in which decision-making power rests with COOKIE token holders.
Its native token, COOKIE, also features other functionalities, such as protocol fees, whitelist access and staking. COOKIE can be bought on Bybit as a Spot pair (COOKIE/USDT).
What Is the COOKIE Crypto Token?
COOKIE is the native token of the Cookie3 MarketingFi protocol. Cookie3 aims to completely change how businesses use blockchain and AI technologies to carry out their marketing. It enables secure, transparent, results-driven and genuine marketing by using web3-enabled analytics, affiliate campaigns and customer targeting.
Using Cookie3, established businesses, startups and solopreneurs can run highly targeted marketing campaigns, accurately measure campaign performance by specific off-chain and on-chain sources, conduct quality airdrops that exclude bots and Sybil attackers, and reward KOLs based on their actual performance and dedication to the brand.
The COOKIE token plays an instrumental role in the overall Cookie3 ecosystem. It's probably the first MarketingFi utility token in the crypto industry, and supports the platform's governance, transaction and staking functionalities.
The Cookie3 platform is governed through the Cookie DAO, a decentralized entity that brings together all users who believe in the ethos of MarketingFi — a new and transparent way of conducting marketing online. Any person or organization is free to join the Cookie DAO, but in order to participate in its governance processes, one needs to hold and stake COOKIE tokens.
COOKIE stakers also qualify for a share of revenues from on-platform fees. These revenues are typically paid out in the form of airdrops.
The token is also used to access the features and products available within the Cookie3 ecosystem, such as whitelist access to Cookie3 retail products and boosting of one’s Cookie3 Score, which we’ll cover below.
Source: COOKIE tokenomics paper
Launched on Jun 13, 2024, COOKIE is a supply-capped token with a total and maximum supply specified at 1 billion.
What Is Cookie3?
The Cookie3 platform aims to drive the MarketingFi ethos forward by targeting three main areas to create a marketing ecosystem that benefits all parties involved — businesses, creators and end users. The first area is marketing analytics. Cookie3 offers a solution, Cookie3 Analytics, that can help enterprises accurately track their marketing efforts on-chain and off-chain. In the second area, influencer marketing, Cookie3 offers an affiliate- and KOL-focused product, Cookie3 Affiliate, that helps businesses connect with those influencers best aligned with their brands and marketing goals.
The third area is consumer rewards. Cookie3 Score is a solution that rewards web3 users for their genuine behavior on both on-chain and off-chain platforms. High-quality users can expect rewards along with access to exclusive features and campaigns. In contrast, low-quality users, such as bots and Sybil attackers, receive low scores, indicating their low desirability for campaign targeting.
All the key solutions offered by Cookie3 leverage web3 technologies to ensure traceability, accountability and attributable results, which traditional Web 2.0 marketing approaches often struggle with. Businesses benefit by rewarding only KOLs and participating creators who provide tangible and measurable contributions. This helps in optimizing marketing budgets. In turn, KOLs and promotional content creators can expect rewards for actual results and genuine efforts. Finally, high-quality users are also major beneficiaries of Cookie3, and can expect airdrops and rewards commensurate with the quality of both their on-chain and off-chain participation and history.
How Does Cookie3 Work?
On- and Off-Chain Analytics
Despite its name, Cookie3 adopts a cookie-free approach to gathering data and tracking user interactions for its analytics stack. The platform collects data about users, KOLs and historical transactions from diverse on-chain and off-chain sources. AI technologies are extensively used in the data collection and analysis processes.
Some key on-chain sources of data for Cookie3 include Ethereum (ETH), BNB Chain (BNB), Avalanche (AVAX), Base and Arbitrum (ARB), along with a number of smaller Layer 1 and Layer 2 platforms. In total, the platform's reach spans 16 blockchain networks.
On-chain data is combined with off-chain website traffic data. Combining on-chain and off-chain sources helps enrich the data for further use in Cookie3 marketing solutions.
AI Data Layer
The platform's advanced AI infrastructure, dedicated to finding and using the most relevant web3 and Web 2.0 sources, further enhances the quality of the collected data and insights. Cookie3's AI Data Layer, however, isn't just about finding the right sources: it powers a number of other critical processes as well. For instance, it’s crucial for the user quality scoring mechanism within the Cookie3 Score product.
AI data graph models are also extensively employed by Cookie3 to identify and exclude bots and Sybil attackers.
The AI Data Layer is also crucial for the platform's user-facing functionalities. Cookie3 has integrated cutting-edge AI technologies in the form of large language models (LLMs), including the ubiquitously popular ChatGPT. Platform users can type their inquiries using natural language text prompts. Thanks to LLM models, these prompts are then converted into SQL (structured query language) queries that help search the platform's extensive database and deliver the results specified in the original user request.
Cookie3 Key Products
For Businesses
Cookie3 Analytics
Cookie3 Analytics is an advanced user analytics platform that lets businesses effectively analyze their MarketingFi campaigns. It can be described as Google Analytics for web3. However, unlike Google Analytics, the Cookie3 Analytics solution adopts a cookie-free data-gathering and analysis approach.
Companies can use Cookie3 Analytics to identify which on-chain and off-chain sources provide the best return for their marketing efforts and spending. The product also allows businesses to conduct high-quality airdrop campaigns by identifying and excluding bots and Sybil attackers via its Airdrop Shield feature. This helps tailor marketing campaigns to target only genuine users.
For Creators
Cookie3 Affiliate
Cookie3 Affiliate is a solution for matchmaking brands and KOLs/influencers whose goals and interests align. Participating projects can invite KOLs they’d like to partner with to exclusive KOL rounds. In turn, the KOLs can participate in these rounds and promote the projects to their followers and peers.
The product lets businesses target KOLs interested in supporting the brand and rewards their genuine contributions. This allows creators to collaborate with their preferred brands and provide their follower bases with valuable information about partner projects.
For Users
Cookie3 Score
Cookie3 Score is a product designed to reward web3 users for the quality of their on- and off-chain history and behavior. Users involved in genuine and high-quality transaction behavior on web3 platforms can expect to receive rewards and access to exclusive features. In contrast, bots and wallets that provide no useful contribution to the web3 ecosystem receive low scores, and are consequently excluded from airdrops and reward campaigns.
As of early July 2024, the Cookie3 Score product is still in development. However, the product concept has already gained considerable popularity, with over 1 million web3 users having joined the product's waitlist.
COOKIE Crypto Airdrop
In late March 2024, the Cookie3 project announced a 5 million COOKIE airdrop campaign. To qualify for the airdrop, users need to accumulate points through referral activity and active interaction with on-platform solutions. The key ways to earn points include:
Daily interaction with the project's Cookie_com X (formerly Twitter) account
Referring friends to sign up to the platform
Completing certain time-sensitive special missions
Being an active user of the platform's products
To accumulate points and claim COOKIE tokens, you’ll need to connect your wallet through the Cookie Community website.
How to Buy COOKIE
As of this time of writing (Jul 2, 2024), the COOKIE token has been on the market for two weeks and is trading at $0.125. It's available on Bybit's Spot market through a swap pair with USDT.
You can also buy COOKIE on Bybit with fiat currency using your credit card via the One-Click Buy interface. Bybit's One-Click Buy allows you to purchase over a hundred cryptocurrencies using traditional fiat payment methods.
Closing Thoughts
Cookie3 promotes a transparent marketing economy, unlocking the potential of AI and web3 technologies. Every bit of functionality used by the project is focused on moving the MarketingFi economy forward with transparency and rewarding real contributions from KOLs and ordinary web3 users.
Cookie3’s ecosystem is one in which all three major parties — brands, KOLs and consumers — derive actual digital marketing value from the platform's focus on the MarketingFi ethos. Finally, a platform that rewards, and doesn’t just target and exploit. While MarketingFi is still a new and developing concept, it might soon turn into a serious challenger to Web 2.0 marketing approaches — and this developing concept already has a project staking a serious claim to be the niche leader in the Cookie3 platform.
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